Davey Tree Flipbooks

2016 Corporate Responsibility Report

The Davey Tree Expert Company provides residential and commercial tree service and landscape service throughout North America. Read our Flipbooks for helpful tips and information on proper tree and lawn care.

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26 GROWING THE DAVEY FAMILY THROUGH SOCIAL MEDIA Our team is using all the tools within our repertoire to recruit the best people. Pew Research found in recent years, 35 percent of social media users have looked for a job on social media, and that number climbs to 43 percent for millennials. Because of this shift, Davey has begun implementing tactics and strategies to better use social media to attract and hire candidates. In 2016, we created a specific plan to recruit candidates and promote the Davey culture on each of our social platforms. Now, all Davey recruiters have an optimized and polished LinkedIn profile along with guides on how to best use the platform. Additionally, we revitalized our company LinkedIn page to showcase opportunities to grow at Davey. By posting consistent, targeted content, our posts were seen by 4.5 times more individuals and received 10.5 times more engagement. DAVEY NAMED 13TH LARGEST EMPLOYEE-OWNED COMPANY The Davey Tree Expert Company is the 13th largest employee-owned company in the U.S., according to data from the National Center for Employee Ownership (NCEO). The NCEO's 2016 Employee Ownership 100 list includes the nation's largest companies that are at least 50 percent owned by an employee stock ownership plan (ESOP) or other broad-based employee ownership plan. Davey leadership feels employee ownership has been a driving force behind our past and present successes. Encouraging and supporting employee ownership, and the culture it fosters, will remain a key to strong performances by the Davey Company in the future. EMPLOYEE REFERRAL PROGRAM At Davey, our employees are one of our greatest strengths. As we continue to grow our business, we are looking to recruit additional dedicated, passionate individuals to help us get the job done right. Because our employees already know what it takes to succeed at Davey, we want to better utilize them as a source to refer and recommend candidates. This year, we revamped our employee referral bonus program, which is now called Davey's Send-a-Friend program. With this updated program, employees can refer friends by simply passing along their name and contact info. Our recruiting team does the rest, and if we hire their referral, the employee earns a $1,000 bonus. By streamlining the program, employees can refer a friend in under a minute, which has resulted in an increased number of submissions to the program.

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