INSIDE
SECRETS
TO
BUILDING
AN
OUTSIDE
BRAND
4 WAYS TO MAKE THE BEST
FIRST IMPRESSION
When it comes to aligning
your exterior brand with your
interior one, Davey National
Sales Manager Rich Chilcoat
explains why you may need
more than the status quo.
"Branding is important," says Rich. "If you want to be perceived
as better, faster, stronger, then your exterior should show it.
Even if your brand is more traditional than cutting edge, your
landscape should still reflect who you want to be known as."
PRECISION
It's true: You never get a second
chance at a first impression. When
someone pulls up to your property, they
immediately make up their mind about
what you represent. Neatness and
attention to detail are key.
"Your exterior property says a
lot about your quality, service,
products and offerings," says Rich.
"Immaculate landscape visually
says 'We'll take really good care of
you, too.'"
COLOR
Annuals, perennials and
colorful shrubs show thoughtfulness;
and people admire and appreciate
thoughtfulness. In fact, it can make
them want to do business with you.
Color also reinforces brand.
Says Rich, "Your visitors,
customers, patients, employees,
tenants and homeowners want to
feel treated with respect. Beautiful,
color-filled landscapes show that
you'll do just that."
SAFETY
Even though you know your
property is safe and secure, it doesn't
mean your visitors do.
"Make sure your visitors don't feel
like they have to run just to get
to your front door safely," says
Rich. "Open up visibility by keeping
tree branches away from lights.
Eliminate blind spots and trim large,
overgrown shrubs."
PERSPECTIVE
You may not be able to tell what
you already have, or more importantly
what you could have. In landscaping,
fresh eyes and honest lips can reveal
opportunities for improvement.
"Get yourself a good wingman," says
Rich. "A trusted advisor will not only
give you the cold, hard truth about
the state of your landscape, they'll
also offer practical solutions for
fixing it."
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