VISION 20/20 UPDATE
September/October 2014 | 25
Corporate Vision:
Unmatched excellence in client
experience, employee engagement,
financial strength and value delivered.
Mission Statement:
Always deliver a superior tree, landscape
and environmental service experience
to every residential, utility, commercial
and government client.
According to Warnke, the vision and
mission "help pull us together." Davey
employees should be aware of the vision
and mission and their purposes. The goal,
Warnke said, is to "dissect them, understand
them and communicate them."
But do you wonder about the difference
between a vision and mission? Sandra
Reid, Davey's vice president of corporate
communications and strategic planning
administration, explains:
A vision focuses on the company's
aspirations. It is intended to be timeless.
At Davey, our vision encourages us to focus
on what's important—unmatched excellence
in client experience, employee engagement, financial
strength and value delivered.
A mission statement defines a
company's purpose and is set in present
tense. It explains why we exist as a business.
It answers three questions about why the
organization exists—what it does, who it does
it for and how it does what it does.
Have a question about the Davey strategic
plan? Email bulletin@davey.com.
How does Davey define our corporate
vision and mission statement?
"We need a beacon, something at the highest level to aspire to as a company," explains Karl Warnke,
Davey's chairman, president and CEO. "A company needs to have the big picture--the highest elevation--and
that would be a vision and mission."
