Looking Beyond
the Lens
W
hether you are familiar with Twitter
or hesitant to join the world of social
media, you'll be happy to know the results of
Davey's tweeting efforts during a conference
last fall generated hundreds of smiles—and a
couple thousand dollars for a local nonprofit.
Last November, several Davey employees
visited Charlotte, North Carolina, for the
Partners in Community Forestry Conference.
Some Davey attendees presented, while others
staffed Davey's booth to entice visitors to
capture their favorite tree benefit on film.
Davey corporate communications
employees asked Davey booth visitors for
their favorite tree benefit during breaks in the
exhibit hall. Individuals could choose from
several props, such as a cardboard heart
("Trees reduce stress") and a recycling symbol
("Trees clean the air we breathe") to help
illustrate the tree benefit in a photo.
Hundreds of attendees shared their favorite
tree benefits with Davey staff, who posted
each photo on Twitter. For every photo Davey
posted —as well as every original tweet
containing the hashtag "#PCF2014"—Davey
donated $1 to Trees Charlotte, a local nonprofit.
The MyDavey Bulletin is proud to state
Davey donated $2,000 total to Trees
Charlotte as a result of all conference attendees'
efforts to promote the benefits of trees and
the conversations generated during
conference sessions.
TREEmendous Tweeting
Social Hour
It's time to learn more about Davey's efforts
in building brand presence on social media!
Above: The TREEmendous Benefits of
Trees graphic (pictured) appeared on the
backside of t-shirts Davey staff presented
to booth visitors who shared their favorite
tree benefits.
Right: A digital display of tweets including
the hashtag "#PCF2014" shared Partners in
Community Forestry Conference updates
and conversations near the Davey booth.
Below: Partners in Community Forestry
Conference attendee Gary Allen strikes
a pose in Davey's booth to illustrate his
favorite tree benefit, "Trees provide habitat
for wildlife."
Are you working on a cool project? Do
you spot an interesting tree? Would
you like to see your photo in the next
MyDavey Bulletin?
Before you take or submit photos,
check out the photography tips below:
• Check for proper PPE and safety.
If you're capturing a working
scene, make sure every employee
is adhering to safety requirements
and wearing proper PPE.
• Clean the lens. Use a soft cloth
and gently wipe it clean.
• Pay attention to the light. Put the
sun behind your shoulder in order
to take well-lit photos.
• Approach the subject. Get closer
to your subject to capture the
objects you really want to show.
• Check the size. When submitting
photos, try to send files at least
100KB in size. However, we prefer
to use files at least 1MB in size to
print crisp, high-quality images in
The MyDavey Bulletin.
You may send all photo submissions
to bulletin@davey.com. Snap away!
26
| January/February 2015
